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Standard audience measurement

Anonymous audience measurement solution, showing on-street reality of each billboard, location and route before, during and after each campaign.

'bil,bôrd provides a comprehensive audience data comparable to other medium ratings, We are the industry standard for out of home advertising audience measurement.

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Why choose 'bil,bôrd?

'bil,bôrd give detailed data solution that allows businesses harness the incremental knowledge and opportunity it delivers for OOH planning, trading and evaluation.

Location Target Audience for
Media Owners
Media owners can more accurately deliver brand messages by validating location target audience flow and data for the media buyers, agencies and advertisers.
Capacity to Reach Desired Audience
Agencies can demostrate the capacity to convey advertising messages to the right and desired audience.
Make data-driven adjustments
Media Buyers can validate that campaign messages get to the right audience with the ability to make adjustment in-flight for impactful results based on data.
maximize Returns on Media Investment
Advertisers can validate that their messages reach desired audience and maximize return on media investment.

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