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FAQ'S

What is Bilbord Measurement?

Bilbord Measurement is an audience measurement solution that uses computer vision technology to provide real insights into pedestrian and vehicular traffic for Out-of-Home (OOH) advertising.


How does Bilbord Measurement work?

Our system analyzes video footage from OOH advertising locations, detecting audience movement, density, and impressions. This enables media owners and advertisers to measure campaign reach without relying on mobile network data.


What kind of data does Bilbord Measurement provide?

We deliver six key audience metrics, including:
✅ Real audience density
✅ Total impressions
✅ Hourly breakdown of engagement
✅ Vehicular and pedestrian counts
✅ Route-specific audience data
✅ Campaign performance insights


How does the hourly breakdown benefit advertisers and media owners?

Bilbord Measurement allows media owners to sell ad inventory by the hour, maximising revenue. Advertisers can purchase only the time slots that best align with their target audience, optimising ad spend and impact


Is Bilbord Measurement privacy compliant?

Yes. Our technology operates on a privacy-first model, using computer vision analytics rather than collecting personal data or mobile tracking


Can I request a demo?

Absolutely! Just provide a sample video footage of your OOH location, and we’ll generate an audience insights report for you.


How does Bilbord measurement compare to other audience measurement solutions?

Unlike traditional methods that rely on mobile network data,
Bilbord Measurement offers real, location-specific insights
based on visual analysis—delivering accurate, on-street reality
without privacy concerns


Can I integrate Bilbord Measurement data into my platform?

Yes! when our API are live, it will allows seamless integration into programmatic advertising platforms, enabling buyers to search for the right audience at the right location and time.


What industries benefit from Bilbord Measurement?

Bilbord Measurement is ideal for:
✔️ Media owners looking to validate audience flow and optimise inventory
✔️ Advertisers wanting precise audience targeting and measurable ROI
✔️ Agencies & Media Buyers needing data-backed campaign planning


How can I get started?

📩 Contact us at help@bilbord.co.uk
🌍 Visit bilbord.co.uk
📹 Send us your footage for a demo analysis

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