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Tricycle LED Screen Audence measurement

Background

Opportunity To See (OTS), a leading Out-of-Home advertising company, has introduced an innovative and high-impact outdoor advertising solution to the competitive Nigerian marketing and advertising landscape. The new OOH product, OTS Last-Mile Tricycle LED—branded as 'VIMAX'—features LED screens mounted on a widely accessible and cost-effective platform, redefining last-mile advertising.

Objectives

Opportunity to See, OTS wanted to provide audience data for their Last-Mile Tricycle LED screens in five different location in Lagos.

They selected Bilbord to measure audeince for each Tricycle totally 20 in Ikeja, Ojota, Festac, Iyana-Ipaja and Agege.

Results

OTS implemented Bilbord’s solution on its tricycles to analyse both pedestrian and vehicular movement along each route, generating over 8 million impressions

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